Local business owner require consistent customer visits. The best way to achieve this is with targeted ads related to the issues solved from a customer.
Birthday ads are one of the best ways to attract new customers. Also, adding these customers to your email list will keep them engaged.
I always suggest a local business owner maintain consistent marketing and ads to keep their brand in front of customers.
The easy part of being a local business is the targeting of customers is done in miles away from the address. It there are multiple locations, then the radius of advertising is from each location.
Imagine being in a stadium event and the restaurant around the corner runs an ad within 1 mile of the stadium address.
Everyone in the stadium will see the ad to come over with a coupon or other promotion after the event.
It can’t get easier than that. Coupon and discount marketing from local business owners separates the winners from the losers in revenue.
The details are in the data. If you are not testing many different variables in your marketing, you will pay too much. Various testing determines ad winners. An advertisement geared to baby boomers will not perform as well to the millennial ages. College graduates will click on links that high school graduates will not. The…
You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming to you. When you check your phone for messages, scores of new clients are requesting information. You smile. Your heart rates jumps from the rush. How does this happen? You set up a marketing campaign where customers buy on…
Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
Do you have shiny object syndrome? You know, jumping from one new cool way to market to another new cool way to market over and over. I am here to tell you to question shiny objects in your marketing. We remember the original search engine optimization (SEO) opportunities. Building “link farms” of very little content…
For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
It is not good enough. The ad is not quite yet ready. There are so many moving parts to this marketing. The filters are not set up yet. These are simply excuses and stall tactics for how not to over complicate your marketing. When starting or expanding your marketing campaign, you MUST know when good…
The best way to drive new customers into your local business is make offers your customers can not resist. Think about the businesses you interact with on a regular basis. The successful companies will provide over the top offers that seem amazing at the time. The key is to provide real value instead of fake…
When you are advertising and marketing your business, you will discover that data matters. What do I mean by data? How the right data scraped from your advertising will make a HUGE difference in your cost. Therefore, learn your data to reduce your costs. This is the “L” part of our A-Z local business owner…
One of the best ways to attract and keep customers is to keep your word and follow up. When your team interacts with prospects and customers be sure to ask if it would be OK to stay in touch via email. How many times has someone said they would do ________ (fill in the blank)…
As marketers and advertisers, we know what customers want and are searching for, right? Wrong! Judging customers will limit your reach. What do I mean by that statement? So often than not, we assume we know what our prospects and customers are seeking. We think we know what their passions are. Well, unless you have…
What “pain points” are your customers and prospects seeking to fix? Ignore pain points at your OWN PERIL. The majority of folks searching and responding to ads or offers on the internet are looking for relief of some type of pain. It does not have to be physical pain. The pain of “saving time” doing…
Is there anything more frustrating than selling a product or service and forgetting to grab an email at point of sale? Really? In today’s selling environment you have only begun a relationship with that person. Your goal is to continue to sell that new customer over and over again. Even if you think you provided…
Doing the same thing and expecting different results. This is the definition of insanity. We all suffer from this so I wanted to make this the “D” in our A-Z local business training. Ok, raise your hands if you mainly rely on the newspaper, yellow pages, billboards or direct mail to market your business. These…
As a local business owner, you rely on repeat customers and typically word of mouth referrals for business. Often, we business owners get caught up in the operation of the business. We also forget about the need to constantly market for new customers. I am starting a new short course geared to you, the local…