Earlier this year, I was fortunate to get my hands on a very special suite of software products. The power of this suite of tools makes Connectio and Facebook unstoppable.
In essence, the Connectio suite interfaces into the Facebook API. This is like a back door into Facebook for retrieving and pushing data into campaigns, adsets and ads.
What does this tool do? Well let me show you some snips from their webpage and then I can show you the power.
Revolutionary Tool Delivers Targeted BUYING Facebook™ Audiences In SecondsAutomated, SMART Research Tool Uncovers Interests Your Competition Will Never Find
Built In “Layering” Lets You Hyper Target The Hottest Fans In ANY Niche
Optimize Ad Results With Detailed Interest Performance Stats – WITHOUT Split Testing
In most niches, advertisers target the exact same interest groups.
They might try to find untapped interests . . . however, they end up failing.
It’s because Facebook™’s Ad Manager and Audience Insights tool shows a limited number of interests to target. Usually 20 or 30 per keyword, tops.
So it’s NO WONDER click-thru rates start dropping . . . and audiences become ad blind.
Many authorities tell you to split test interests to keep ad costs down.
However, to get the data from split testing, you need to set up one adset for every interest you want to target.
Setting up all those different ad sets for a split-test takes time…
And keeping track of those results eats up even more of your precious time.
Another issue is every adset also needs to have it’s own minimum daily budget.
So, if you need to test 50 different adsets you’ll need to have a big testing budget.
Even if you budget only $5 per ad set, you’d spend $250 per day to test just 50 interests.
As you probably know, you need to run tests for several days to get accurate results.
That adds up to a LOT of money just on testing.
This means many marketers skip testing altogether, or don’t get any real benefits from it.
So how does this tool work? Simply 4 magical steps:
Discovery – Find interests to target, many of which are simply unavailable to your competition
Filter – Find the best interests and most engaged audiences, keenly engaged in your offers
Target – Apply results to specific interests for the highest possible ROI
Analyze & Scale – Measure which interests are working best. Your ads perform at the highest level, putting money back into your pocket
The best kept little secret of this system is retargeting. That is for another post. I did do a post about retargeting here for your reading pleasure.
This is just the first part of my analysis that makes Connectio and Facebook unstoppable. I will go over each one of the modules in the following posts. Here is the next post: Connectio Connect Explore Review
Wilco’s customer are vocal and love his stuff. Check out just one of his testimonials: