If you can not measure it, you can not manage it. These are wise words when tracking results.
You will waste a lot of time and money if you do not thoroughly track your ads. Every marketing piece and advertising must stand on its own for return on investment (ROI).
We use a dedicated link tracking system for our most important advertising. This system tells us what works and what doesn’t. A free guide detailing this awesome link tracking system is here.
So many bots and spam issues are on the internet these days. Also, we want to verify that the clicks we pay for from platforms such as Facebook are actually going to our offers and webpages.
By using a reliable link tracking system, we have peace of mind that our money is well spent. We must break even on our ads so the followup and retargeting will make us the final revenue. Tracking results are the only way.
Did you know that Google tells you the health and effectiveness of every page of your website? Let me explain. Here is a Google Search Console review. Love them or hate them, Google dominates the search engine sites. Fortunately, what is good for Google is also good for the other search engines on the web.…
You can not manage it if you can not measure it. In the world of traffic for your website, this is a very true statement. This is why I decided to decipher Google analytics for WordPress via a stats dashboard. Google analytics is a great platform for seeing exactly what is going on with your…
A big difference between a well performing blog and one that does not produce is user engagement. Google analytics [you are using this, right?] has the ability to measure reader engagement with depth scrolling. English please? Depth scrolling is simply how far down a page the user scrolls before they exit out. In theory, the…
You can not manage it if you can not measure it. The best factoid ever related to marketing. So how do we measure the performance of our ads? To answer that I ask the question – what is a marketing pixel? The pixel is simply a tiny (1×1) portion on a screen that someone views.…
