If you can not measure it, you can not manage it.  These are wise words when tracking results.

You will waste a lot of time and money if you do not thoroughly track your ads.  Every marketing piece and advertising must stand on its own for return on investment (ROI).

We use a dedicated link tracking system for our most important advertising.  This system tells us what works and what doesn’t.  A free guide detailing this awesome link tracking system is here.

So many bots and spam issues are on the internet these days.  Also, we want to verify that the clicks we pay for from platforms such as Facebook are actually going to our offers and webpages.

By using a reliable link tracking system, we have peace of mind that our money is well spent.  We must break even on our ads so the followup and retargeting will make us the final revenue.  Tracking results are the only way.