What “pain points” are your customers and prospects seeking to fix? Ignore pain points at your OWN PERIL.
The majority of folks searching and responding to ads or offers on the internet are looking for relief of some type of pain. It does not have to be physical pain.
The pain of “saving time” doing a function is one. The pain of “wasting money” is another one. How to hire a responsible person or how to fire a non-performing person are others. The list goes on and on.
Therefore, think of your marketing strategy (you have a marketing plan in writing, right?). Who is your dream 100 customer? What makes them tick? Most importantly, what problem or issue are they looking to solve?
When you are able to align these basic questions into your ongoing marketing strategy, you are on the way to attracting quality, long-lasting customers. Does that make sense?
So, how can you not ignore pain points at your own peril? ASK. Questions. Listen. One of my previous posts was on this topic specifically. If you did not read it, go HERE.
For instance, ask current customers in your normal conversation what they would like to see you offer more. Is there something you are not providing that they would buy from you? Remember, God gave us 2 ears and 1 mouth. Listen.
What is the quickest way to start?
As I have mentioned before, laying out your marketing strategy is key to solving the customer pain points I have talked about here. The easiest way to does this is using Mind Maps. Again, one of my favorite resources for this is in this great book.
In conclusion, ignore pain points at your own peril. Customers will pay a lot of money to solve pain. Think creatively. Ask them over and over. Build the answers into your marketing plan.
Go forth and solve some pain!