As marketers and advertisers, we know what customers want and are searching for, right? Wrong! Judging customers will limit your reach.
What do I mean by that statement? So often than not, we assume we know what our prospects and customers are seeking. We think we know what their passions are. Well, unless you have the concrete data, you are limiting your reach for new customers.
For instance, people hang out in different Facebook groups, search Youtube videos and scroll Instagram for what THEY like. When we exclude or narrowly target certain interests we will not find these folks.
How do you laser target an audience for advertising?
Here is a sweet, fast way to find customers if you advertise on Facebook with targeting. Under the Business Manager system, look for audience insights. This is a backdoor into targeting your dream 100 customers.
In this section, you will find the top websites, top Facebook page “likes” and the data supporting them all. What can you do with this data?
The last campaign I ran indicated an overwhelming demographic for my target audience. They are “married”, over 35 years old, male, college graduate and watched “Shark Tank” while reading “Fortune” magazine.
WOW. Do you see the power in that simple exercise? The goal is to INCLUDE key demographics targeting and more importantly EXCLUDE the people that do NOT fit my target niche or “clan”. Again, judging customers will limit your reach.
I would consider this a more advanced strategy but it is where the data points us. Your “tribe” or dream 100 type of customers will be in these groups. I learned this after reading Expert Secrets literally 5 times (you will not grasp the details on the first reads). Segmentation is where you really take your marketing to the next level.
In the future, I am detailing exactly how you go about setting this up. Testing and tweaking are the keys. Watch for the posts. If you want help on your targeting and ads, you can reach out to me here. If my schedule allows, we can talk about taking your ad reach to the next level.
In summary, judge no one. Judge no group and ONLY let the DATA tell you where to go with your advertising. Go forth and judge no more.