If you can not measure it, you can not manage it. These are wise words when tracking results.
You will waste a lot of time and money if you do not thoroughly track your ads. Every marketing piece and advertising must stand on its own for return on investment (ROI).
We use a dedicated link tracking system for our most important advertising. This system tells us what works and what doesn’t. A free guide detailing this awesome link tracking system is here.
So many bots and spam issues are on the internet these days. Also, we want to verify that the clicks we pay for from platforms such as Facebook are actually going to our offers and webpages.
By using a reliable link tracking system, we have peace of mind that our money is well spent. We must break even on our ads so the followup and retargeting will make us the final revenue. Tracking results are the only way.
As marketers and advertisers, we know what customers want and are searching for, right? Wrong! Judging customers will limit your reach. What do I mean by that statement? So often than not, we assume we know what our prospects and customers are seeking. We think we know what their passions are. Well, unless you have…
Doing the same thing and expecting different results. This is the definition of insanity. We all suffer from this so I wanted to make this the “D” in our A-Z local business training. Ok, raise your hands if you mainly rely on the newspaper, yellow pages, billboards or direct mail to market your business. These…
