Local business owner require consistent customer visits. The best way to achieve this is with targeted ads related to the issues solved from a customer.
Birthday ads are one of the best ways to attract new customers. Also, adding these customers to your email list will keep them engaged.
I always suggest a local business owner maintain consistent marketing and ads to keep their brand in front of customers.
The easy part of being a local business is the targeting of customers is done in miles away from the address. It there are multiple locations, then the radius of advertising is from each location.
Imagine being in a stadium event and the restaurant around the corner runs an ad within 1 mile of the stadium address.
Everyone in the stadium will see the ad to come over with a coupon or other promotion after the event.
It can’t get easier than that. Coupon and discount marketing from local business owners separates the winners from the losers in revenue.
What “pain points” are your customers and prospects seeking to fix? Ignore pain points at your OWN PERIL. The majority of folks searching and responding to ads or offers on the internet are looking for relief of some type of pain. It does not have to be physical pain. The pain of “saving time” doing…
Is there anything more frustrating than selling a product or service and forgetting to grab an email at point of sale? Really? In today’s selling environment you have only begun a relationship with that person. Your goal is to continue to sell that new customer over and over again. Even if you think you provided…
Doing the same thing and expecting different results. This is the definition of insanity. We all suffer from this so I wanted to make this the “D” in our A-Z local business training. Ok, raise your hands if you mainly rely on the newspaper, yellow pages, billboards or direct mail to market your business. These…
As a local business owner, you rely on repeat customers and typically word of mouth referrals for business. Often, we business owners get caught up in the operation of the business. We also forget about the need to constantly market for new customers. I am starting a new short course geared to you, the local…
