Customer leads is why most of us are in business. Without a steady influx of new customers, our businesses would slowly die due to lack of revenue.
The most common way to get customer leads is through an email system tied to a capture page in a sales funnel.
You may also grab leads via a tablet or remote device using Aweber’s Atom app. We love this app for remote technician or point of sale lead capture.
When a customer first buys from you, if you would ask them “would you like to stay connected with us for future coupons and deals?” Most will say yes.
Then, you will build up a following that is loyal to your business. These people (they are real people with lives and feelings so treat them like that too) will gladly spread your name among their friends.
The testimonials and referrals are the best way to get others into your place of business. Do unto others as you would want them to do unto you. Sounds great, right?
Do you have shiny object syndrome? You know, jumping from one new cool way to market to another new cool way to market over and over. I am here to tell you to question shiny objects in your marketing. We remember the original search engine optimization (SEO) opportunities. Building “link farms” of very little content…
For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
The best way to drive new customers into your local business is make offers your customers can not resist. Think about the businesses you interact with on a regular basis. The successful companies will provide over the top offers that seem amazing at the time. The key is to provide real value instead of fake…
When you are advertising and marketing your business, you will discover that data matters. What do I mean by data? How the right data scraped from your advertising will make a HUGE difference in your cost. Therefore, learn your data to reduce your costs. This is the “L” part of our A-Z local business owner…
