The heart of every local business owner is a list of customers and prospects. These are generated using email systems.
Our favorite and most reliable email systems are with Aweber. Their portable Atom system tied into the list of customers truly changes the game for marketers.
After every sale offer to sent discounts to customers. They simply need to give you their email address.
When they trust you, they will love to get offers from you on a regular basis. Just don’t overdo it.
Once a week is a good interval for email delivery. Upcoming events, sales and such are always a good reason to send email.
How annoying is it for a “Pop Up” to trigger EVERY time you navigate on a website? Click an offer button, get a Pop Up. Click on directions to a store, get a Pop Up. This is a really good way to annoy your prospects and customers. So, I thought I would give you some…
No matter what others tell you, Email is still one of the best ways to engage your customers or prospects. So, we should discuss what to write in your emails. After someone joins your list, you will send out an introductory email telling them thank you. Also, you will tell them who you are and…
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
