Local business owner require consistent customer visits. The best way to achieve this is with targeted ads related to the issues solved from a customer.
Birthday ads are one of the best ways to attract new customers. Also, adding these customers to your email list will keep them engaged.
I always suggest a local business owner maintain consistent marketing and ads to keep their brand in front of customers.
The easy part of being a local business is the targeting of customers is done in miles away from the address. It there are multiple locations, then the radius of advertising is from each location.
Imagine being in a stadium event and the restaurant around the corner runs an ad within 1 mile of the stadium address.
Everyone in the stadium will see the ad to come over with a coupon or other promotion after the event.
It can’t get easier than that. Coupon and discount marketing from local business owners separates the winners from the losers in revenue.
Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
Do you have shiny object syndrome? You know, jumping from one new cool way to market to another new cool way to market over and over. I am here to tell you to question shiny objects in your marketing. We remember the original search engine optimization (SEO) opportunities. Building “link farms” of very little content…
For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
It is not good enough. The ad is not quite yet ready. There are so many moving parts to this marketing. The filters are not set up yet. These are simply excuses and stall tactics for how not to over complicate your marketing. When starting or expanding your marketing campaign, you MUST know when good…
