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Month: July 2019

wish or hope are not action plans

Wish Or Hope Are Not Action Plans

Keith Crovatt
July 5, 2019

Boosting a Facebook post (never do this by the way) and hoping it works is not […]

Various Testing Determines Ad Winners

Various Testing Determines Ad Winners

Keith Crovatt
July 3, 2019

The details are in the data. If you are not testing many different variables in your […]

Underestimate Marketing At Your Own Peril

Underestimate Marketing At Your Own Peril

Keith Crovatt
July 3, 2019

You may have the best location. Your inventory is the top of line in most categories. […]

Time Your Marketing For Seasonal Events

Time Your Marketing For Seasonal Events

Keith Crovatt
July 3, 2019

12 months in a year. Many events in a month. Time your marketing for seasonal events […]

Customers Buy On Emotion And Justify With Logic

Customers Buy On Emotion And Justify With Logic

Keith Crovatt
July 3, 2019

Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming […]

retargeting simply means follow up

Retargeting Simply Means Follow Up

Keith Crovatt
July 3, 2019

Do you notice when you are kicking back and surfing Facebook or other websites that an […]

Question Shiny Objects In Your Marketing

Question Shiny Objects In Your Marketing

Keith Crovatt
July 2, 2019

Do you have shiny object syndrome? You know, jumping from one new cool way to market […]

Fear Of Pain Or Losing Out Drives Actions

Fear Of Pain Or Losing Out Drives Actions

Keith Crovatt
July 2, 2019

For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are […]

Welcome to Magnetic Customers

How Not To Over Complicate Your Marketing

Keith Crovatt
July 2, 2019

It is not good enough. The ad is not quite yet ready. There are so many […]

Why You Should Never Boost A Post On Facebook

Keith Crovatt
July 1, 2019

When you start delivering content to your Facebook page the selling begins. They will consistently show […]

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