First, I know Xtra is not the right spelling for extra. Don’t start bashing me as an ignorant hillbilly or such 🙂 This is part of my A – Z marketing series for local businesses. I need a X. So, Xtra works. Plus it is my blog, right? LOL So, I wanted to post an…
Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
The details are in the data. If you are not testing many different variables in your marketing, you will pay too much. Various testing determines ad winners. An advertisement geared to baby boomers will not perform as well to the millennial ages. College graduates will click on links that high school graduates will not. The…
You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
