Every local business owner should have a platform to write to a blog.
This is where the public learns about the daily activities of the staff. The special events going on in the business.
A blog will allow the search engines to find the content on a local business owner’s site. Posting at least 3 times in a week will keep the site current.
I use my blogs to send out special invitations for one-on-one coaching in my MagneticCustomers.com site.
The various postings show that I have expert knowledge in creating sales funnels, email marketing and Facebook ads. Demonstrate the knowledge you have that is unique by posting on your site regularly.
You can not manage it if you can not measure it. The best factoid ever related to marketing. So how do we measure the performance of our ads? To answer that I ask the question – what is a marketing pixel? The pixel is simply a tiny (1×1) portion on a screen that someone views.…
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
First, I know Xtra is not the right spelling for extra. Don’t start bashing me as an ignorant hillbilly or such 🙂 This is part of my A – Z marketing series for local businesses. I need a X. So, Xtra works. Plus it is my blog, right? LOL So, I wanted to post an…
