Every local business owner should have a platform to write to a blog.
This is where the public learns about the daily activities of the staff. The special events going on in the business.
A blog will allow the search engines to find the content on a local business owner’s site. Posting at least 3 times in a week will keep the site current.
I use my blogs to send out special invitations for one-on-one coaching in my MagneticCustomers.com site.
The various postings show that I have expert knowledge in creating sales funnels, email marketing and Facebook ads. Demonstrate the knowledge you have that is unique by posting on your site regularly.
Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming to you. When you check your phone for messages, scores of new clients are requesting information. You smile. Your heart rates jumps from the rush. How does this happen? You set up a marketing campaign where customers buy on…
Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
Do you have shiny object syndrome? You know, jumping from one new cool way to market to another new cool way to market over and over. I am here to tell you to question shiny objects in your marketing. We remember the original search engine optimization (SEO) opportunities. Building “link farms” of very little content…
For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
