Customer leads is why most of us are in business. Without a steady influx of new customers, our businesses would slowly die due to lack of revenue.
The most common way to get customer leads is through an email system tied to a capture page in a sales funnel.
You may also grab leads via a tablet or remote device using Aweber’s Atom app. We love this app for remote technician or point of sale lead capture.
When a customer first buys from you, if you would ask them “would you like to stay connected with us for future coupons and deals?” Most will say yes.
Then, you will build up a following that is loyal to your business. These people (they are real people with lives and feelings so treat them like that too) will gladly spread your name among their friends.
The testimonials and referrals are the best way to get others into your place of business. Do unto others as you would want them to do unto you. Sounds great, right?
You can not manage it if you can not measure it. The best factoid ever related to marketing. So how do we measure the performance of our ads? To answer that I ask the question – what is a marketing pixel? The pixel is simply a tiny (1×1) portion on a screen that someone views.…
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
