Facebook advertising is our go to for targeted leads into local business. The ability to place ads in front of birthday people is a prime example of powerful.
With Facebook advertising we run split test on various headlines, pictures and text inside the ads. This allows us to “fail fast” and move on to more profitable ads.
I always recommend using the Business Manager inside of Facebook. This allows you to control many different accounts. These can be for yourself or for clients if you are an agency.
Make sure the campaigns, adsets and ads are together in meaning and purpose. Don’t mix up various offers and ads in the same adsets or ads because the data will become inaccurate.
Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
Do you have shiny object syndrome? You know, jumping from one new cool way to market to another new cool way to market over and over. I am here to tell you to question shiny objects in your marketing. We remember the original search engine optimization (SEO) opportunities. Building “link farms” of very little content…
For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
It is not good enough. The ad is not quite yet ready. There are so many moving parts to this marketing. The filters are not set up yet. These are simply excuses and stall tactics for how not to over complicate your marketing. When starting or expanding your marketing campaign, you MUST know when good…
