Facebook advertising is our go to for targeted leads into local business.  The ability to place ads in front of birthday people is a prime example of powerful.

With Facebook advertising we run split test on various headlines, pictures and text inside the ads.  This allows us to “fail fast” and move on to more profitable ads.

I always recommend using the Business Manager inside of Facebook.  This allows you to control many different accounts.  These can be for yourself or for clients if you are an agency.

Make sure the campaigns, adsets and ads are together in meaning and purpose.  Don’t mix up various offers and ads in the same adsets or ads because the data will become inaccurate.