Local business owner require consistent customer visits. The best way to achieve this is with targeted ads related to the issues solved from a customer.
Birthday ads are one of the best ways to attract new customers. Also, adding these customers to your email list will keep them engaged.
I always suggest a local business owner maintain consistent marketing and ads to keep their brand in front of customers.
The easy part of being a local business is the targeting of customers is done in miles away from the address. It there are multiple locations, then the radius of advertising is from each location.
Imagine being in a stadium event and the restaurant around the corner runs an ad within 1 mile of the stadium address.
Everyone in the stadium will see the ad to come over with a coupon or other promotion after the event.
It can’t get easier than that. Coupon and discount marketing from local business owners separates the winners from the losers in revenue.
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
First, I know Xtra is not the right spelling for extra. Don’t start bashing me as an ignorant hillbilly or such 🙂 This is part of my A – Z marketing series for local businesses. I need a X. So, Xtra works. Plus it is my blog, right? LOL So, I wanted to post an…
Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
