Local business owner require consistent customer visits. The best way to achieve this is with targeted ads related to the issues solved from a customer.
Birthday ads are one of the best ways to attract new customers. Also, adding these customers to your email list will keep them engaged.
I always suggest a local business owner maintain consistent marketing and ads to keep their brand in front of customers.
The easy part of being a local business is the targeting of customers is done in miles away from the address. It there are multiple locations, then the radius of advertising is from each location.
Imagine being in a stadium event and the restaurant around the corner runs an ad within 1 mile of the stadium address.
Everyone in the stadium will see the ad to come over with a coupon or other promotion after the event.
It can’t get easier than that. Coupon and discount marketing from local business owners separates the winners from the losers in revenue.
The details are in the data. If you are not testing many different variables in your marketing, you will pay too much. Various testing determines ad winners. An advertisement geared to baby boomers will not perform as well to the millennial ages. College graduates will click on links that high school graduates will not. The…
You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming to you. When you check your phone for messages, scores of new clients are requesting information. You smile. Your heart rates jumps from the rush. How does this happen? You set up a marketing campaign where customers buy on…
