Prospect leads are different from customers. Prospects have not had a transaction with you.
They probably are just forming an opinion about your business. They should treated differently than customers.
By segmenting your email lists between prospects and customers, you can talk to them in a different manner.
Talk to your prospect leads in an inviting way. Give them reasons to come meet you. Invite them to open houses.
They should meet your staff. No pressure here, though. Listen to their needs. There is a reason God gave us 2 ears and 1 mouth, right?
Once you know their needs, fears and desires, you are able to serve them much better.
When the time comes that they purchase from you, move them over to the customer email list and delete them from the prospects list.
Mission accomplished.
Tired of marketing gurus, experts and trolls stalking your Facebook groups and email? This was a post I ran on Facebook. I thought it would be fun to post it here, too. Remember, I do not pounce on you! Did you hear about that new ad agency marketer that made it big in just a…
As I have discussed in the past, your main marketing goal is to gain names and emails on a list for future marketing. Typically, we do this with pop ups on a website or “in-line” links on the sidebars. The big problem is we need a different pop up on each post. Think about it.…
Nearly 75 percent of people use their smartphones or mobiles to stay in touch with the world. It is absolutely CRITICAL that your website or blog create a good experience for them. We must make popups mobile friendly. This is also called “mobile responsive” in the industry geek talk. It simply means that the popup…
The best kept secret in email marketing is segmenting your email list. Not all customers and prospects are equal. They come from different places in life. So, do not lump them all together. The best autoresponder email systems are able to accept email subscribers form different forms and pages into the same list. This is…
