Prospect leads are different from customers. Prospects have not had a transaction with you.
They probably are just forming an opinion about your business. They should treated differently than customers.
By segmenting your email lists between prospects and customers, you can talk to them in a different manner.
Talk to your prospect leads in an inviting way. Give them reasons to come meet you. Invite them to open houses.
They should meet your staff. No pressure here, though. Listen to their needs. There is a reason God gave us 2 ears and 1 mouth, right?
Once you know their needs, fears and desires, you are able to serve them much better.
When the time comes that they purchase from you, move them over to the customer email list and delete them from the prospects list.
Mission accomplished.
No matter what others tell you, Email is still one of the best ways to engage your customers or prospects. So, we should discuss what to write in your emails. After someone joins your list, you will send out an introductory email telling them thank you. Also, you will tell them who you are and…
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
