Prospect leads are different from customers. Prospects have not had a transaction with you.
They probably are just forming an opinion about your business. They should treated differently than customers.
By segmenting your email lists between prospects and customers, you can talk to them in a different manner.
Talk to your prospect leads in an inviting way. Give them reasons to come meet you. Invite them to open houses.
They should meet your staff. No pressure here, though. Listen to their needs. There is a reason God gave us 2 ears and 1 mouth, right?
Once you know their needs, fears and desires, you are able to serve them much better.
When the time comes that they purchase from you, move them over to the customer email list and delete them from the prospects list.
Mission accomplished.
You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming to you. When you check your phone for messages, scores of new clients are requesting information. You smile. Your heart rates jumps from the rush. How does this happen? You set up a marketing campaign where customers buy on…
Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
