If you can not measure it, you can not manage it. These are wise words when tracking results.
You will waste a lot of time and money if you do not thoroughly track your ads. Every marketing piece and advertising must stand on its own for return on investment (ROI).
We use a dedicated link tracking system for our most important advertising. This system tells us what works and what doesn’t. A free guide detailing this awesome link tracking system is here.
So many bots and spam issues are on the internet these days. Also, we want to verify that the clicks we pay for from platforms such as Facebook are actually going to our offers and webpages.
By using a reliable link tracking system, we have peace of mind that our money is well spent. We must break even on our ads so the followup and retargeting will make us the final revenue. Tracking results are the only way.
Did you know that Google tells you the health and effectiveness of every page of your website? Let me explain. Here is a Google Search Console review. Love them or hate them, Google dominates the search engine sites. Fortunately, what is good for Google is also good for the other search engines on the web.…
You can not manage it if you can not measure it. In the world of traffic for your website, this is a very true statement. This is why I decided to decipher Google analytics for WordPress via a stats dashboard. Google analytics is a great platform for seeing exactly what is going on with your…
A big difference between a well performing blog and one that does not produce is user engagement. Google analytics [you are using this, right?] has the ability to measure reader engagement with depth scrolling. English please? Depth scrolling is simply how far down a page the user scrolls before they exit out. In theory, the…
You can not manage it if you can not measure it. The best factoid ever related to marketing. So how do we measure the performance of our ads? To answer that I ask the question – what is a marketing pixel? The pixel is simply a tiny (1×1) portion on a screen that someone views.…
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
The details are in the data. If you are not testing many different variables in your marketing, you will pay too much. Various testing determines ad winners. An advertisement geared to baby boomers will not perform as well to the millennial ages. College graduates will click on links that high school graduates will not. The…
Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
As marketers and advertisers, we know what customers want and are searching for, right? Wrong! Judging customers will limit your reach. What do I mean by that statement? So often than not, we assume we know what our prospects and customers are seeking. We think we know what their passions are. Well, unless you have…
Doing the same thing and expecting different results. This is the definition of insanity. We all suffer from this so I wanted to make this the “D” in our A-Z local business training. Ok, raise your hands if you mainly rely on the newspaper, yellow pages, billboards or direct mail to market your business. These…