For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
Details
It is not good enough. The ad is not quite yet ready. There are so many moving parts to this marketing. The filters are not set up yet. These are simply excuses and stall tactics for how not to over complicate your marketing. When starting or expanding your marketing campaign, you MUST know when good…
Details
The best way to drive new customers into your local business is make offers your customers can not resist. Think about the businesses you interact with on a regular basis. The successful companies will provide over the top offers that seem amazing at the time. The key is to provide real value instead of fake…
Details
When you are advertising and marketing your business, you will discover that data matters. What do I mean by data? How the right data scraped from your advertising will make a HUGE difference in your cost. Therefore, learn your data to reduce your costs. This is the “L” part of our A-Z local business owner…
Details
One of the best ways to attract and keep customers is to keep your word and follow up. When your team interacts with prospects and customers be sure to ask if it would be OK to stay in touch via email. How many times has someone said they would do ________ (fill in the blank)…
Details
As marketers and advertisers, we know what customers want and are searching for, right? Wrong! Judging customers will limit your reach. What do I mean by that statement? So often than not, we assume we know what our prospects and customers are seeking. We think we know what their passions are. Well, unless you have…
Details
What “pain points” are your customers and prospects seeking to fix? Ignore pain points at your OWN PERIL. The majority of folks searching and responding to ads or offers on the internet are looking for relief of some type of pain. It does not have to be physical pain. The pain of “saving time” doing…
Details
Is there anything more frustrating than selling a product or service and forgetting to grab an email at point of sale? Really? In today’s selling environment you have only begun a relationship with that person. Your goal is to continue to sell that new customer over and over again. Even if you think you provided…
Details
Doing the same thing and expecting different results. This is the definition of insanity. We all suffer from this so I wanted to make this the “D” in our A-Z local business training. Ok, raise your hands if you mainly rely on the newspaper, yellow pages, billboards or direct mail to market your business. These…
Details
As a local business owner, you rely on repeat customers and typically word of mouth referrals for business. Often, we business owners get caught up in the operation of the business. We also forget about the need to constantly market for new customers. I am starting a new short course geared to you, the local…
Details