Every local business owner should have a platform to write to a blog.
This is where the public learns about the daily activities of the staff. The special events going on in the business.
A blog will allow the search engines to find the content on a local business owner’s site. Posting at least 3 times in a week will keep the site current.
I use my blogs to send out special invitations for one-on-one coaching in my MagneticCustomers.com site.
The various postings show that I have expert knowledge in creating sales funnels, email marketing and Facebook ads. Demonstrate the knowledge you have that is unique by posting on your site regularly.
Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
The details are in the data. If you are not testing many different variables in your marketing, you will pay too much. Various testing determines ad winners. An advertisement geared to baby boomers will not perform as well to the millennial ages. College graduates will click on links that high school graduates will not. The…
You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
