Prospect leads are different from customers. Prospects have not had a transaction with you.
They probably are just forming an opinion about your business. They should treated differently than customers.
By segmenting your email lists between prospects and customers, you can talk to them in a different manner.
Talk to your prospect leads in an inviting way. Give them reasons to come meet you. Invite them to open houses.
They should meet your staff. No pressure here, though. Listen to their needs. There is a reason God gave us 2 ears and 1 mouth, right?
Once you know their needs, fears and desires, you are able to serve them much better.
When the time comes that they purchase from you, move them over to the customer email list and delete them from the prospects list.
Mission accomplished.
One of the best ways to attract and keep customers is to keep your word and follow up. When your team interacts with prospects and customers be sure to ask if it would be OK to stay in touch via email. How many times has someone said they would do ________ (fill in the blank)…
As marketers and advertisers, we know what customers want and are searching for, right? Wrong! Judging customers will limit your reach. What do I mean by that statement? So often than not, we assume we know what our prospects and customers are seeking. We think we know what their passions are. Well, unless you have…
What “pain points” are your customers and prospects seeking to fix? Ignore pain points at your OWN PERIL. The majority of folks searching and responding to ads or offers on the internet are looking for relief of some type of pain. It does not have to be physical pain. The pain of “saving time” doing…
Is there anything more frustrating than selling a product or service and forgetting to grab an email at point of sale? Really? In today’s selling environment you have only begun a relationship with that person. Your goal is to continue to sell that new customer over and over again. Even if you think you provided…
