Facebook advertising is our go to for targeted leads into local business.  The ability to place ads in front of birthday people is a prime example of powerful.

With Facebook advertising we run split test on various headlines, pictures and text inside the ads.  This allows us to “fail fast” and move on to more profitable ads.

I always recommend using the Business Manager inside of Facebook.  This allows you to control many different accounts.  These can be for yourself or for clients if you are an agency.

Make sure the campaigns, adsets and ads are together in meaning and purpose.  Don’t mix up various offers and ads in the same adsets or ads because the data will become inaccurate.

Zero In On Your List To Grow Your Business

Zero In On Your List To Grow Your Business

One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…

Time Your Marketing For Seasonal Events

Time Your Marketing For Seasonal Events

12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…

retargeting simply means follow up

Retargeting Simply Means Follow Up

Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…