Facebook advertising is our go to for targeted leads into local business. The ability to place ads in front of birthday people is a prime example of powerful.
With Facebook advertising we run split test on various headlines, pictures and text inside the ads. This allows us to “fail fast” and move on to more profitable ads.
I always recommend using the Business Manager inside of Facebook. This allows you to control many different accounts. These can be for yourself or for clients if you are an agency.
Make sure the campaigns, adsets and ads are together in meaning and purpose. Don’t mix up various offers and ads in the same adsets or ads because the data will become inaccurate.
You can not manage it if you can not measure it. The best factoid ever related to marketing. So how do we measure the performance of our ads? To answer that I ask the question – what is a marketing pixel? The pixel is simply a tiny (1×1) portion on a screen that someone views.…
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
The details are in the data. If you are not testing many different variables in your marketing, you will pay too much. Various testing determines ad winners. An advertisement geared to baby boomers will not perform as well to the millennial ages. College graduates will click on links that high school graduates will not. The…
12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
