Every local business owner should have a platform to write to a blog.
This is where the public learns about the daily activities of the staff. The special events going on in the business.
A blog will allow the search engines to find the content on a local business owner’s site. Posting at least 3 times in a week will keep the site current.
I use my blogs to send out special invitations for one-on-one coaching in my MagneticCustomers.com site.
The various postings show that I have expert knowledge in creating sales funnels, email marketing and Facebook ads. Demonstrate the knowledge you have that is unique by posting on your site regularly.
Stop Customer Churn: Build a Profitable Birthday Club for Your Local Business You served them a perfect meal. You gave them a fantastic haircut. You fixed their car perfectly. You poured your heart into serving them well. Then… poof. They vanish. It’s the classic small business heartbreak. You’re left staring at an empty calendar, wondering,…
The BEST way to drive new prospects into your business is to create content. Well thought out BENEFITS of what you sell or manage makes the best content for your message. This is the “C” in our A-Z local business owner postings. People buy products and services that solve a problem. The more pain a…
There is a reason God gave us 2 ears and 1 mouth. We can’t help every customer solve a problem if we don’t listen. This is our “H” in the A-Z local business marketing strategy. How frustrating is it to go into a business and not get your problem solved? Too often, what a customer…
Shockingly, one simple customer event for your Local Business will drive consistent traffic into your store or online business. Every prospect or customer you have has one of these too. When I tell you what it is and how to use it you will go “duh” why didn’t I realize that trick. Don’t beat yourself…
The absolute best way to capture new customers is from another non-competing business that shares or sells you leads. This article will explain how to buy and borrow leads and what to avoid in the process. Every business needs new customers to replace some that drop away from moves or deaths or competition. The challenge…
Have you heard that marketing to email accounts is a dead end? It is common with social media these days to discount email account marketing. Mostly, those that don’t understand how autoresponders work or don’t want to learn are the culprits. These folks are really missing out. Why? Email accounts are your golden assets. No…
Chimney cleaning near me search in Knoxville TN, turns up one of our SEO clients, Clear Chimney. These folks provide chimney sweeping in east Tennessee. This is a very competitive keyword in the chimney services business. By using trusted and time tested methods, we are able to boost their rankings from over 100+ to the…
A Clear Chimney post added is a great article “Real gas fireplace logs” on their site. The posting is using the newest version of Yoast SEO. We often tell our clients that SEO matters a lot. Yoast SEO is taking it to the next level for us. Proper linking, images, headlines and content are the…
Sometimes we must take a step back from our business and help others. I searched Chimney sweep Knoxville for vendors. Clear Chimney near Knoxville TN just did a great job on our new house. As it started to get cold, we needed the wood-burning stove to work. I found Tyler Huff and his wife Mackenzie.…
Tired of marketing gurus, experts and trolls stalking your Facebook groups and email? This was a post I ran on Facebook. I thought it would be fun to post it here, too. Remember, I do not pounce on you! Did you hear about that new ad agency marketer that made it big in just a…
Did you know that Google tells you the health and effectiveness of every page of your website? Let me explain. Here is a Google Search Console review. Love them or hate them, Google dominates the search engine sites. Fortunately, what is good for Google is also good for the other search engines on the web.…
How many times have you been alerted you have comments on your WordPress blog or website? Only to find out they are complete spam posts. Here is my Cleantalk anti-spam WordPress plugin review. Our goal to create a blog or website is to get the message out about our business, group or organization. Comments, like…
What is the best website for blogs? I see this question in many groups and my client base. For cost [Free] and ranking in the search engines, I always recommend WordPress. There are 2 versions of WordPress. The one I prefer is a self-hosted installation of WordPress. This means the blog software is installed on…
Keep your customers informed automatically when you update your blog. Your WordPress blog can broadcast your latest content to your Aweber list in real time. Face it, there seems like there is never enough time in the day to run our businesses, market for new customers and take very good care of our existing ones.…
You can not manage it if you can not measure it. In the world of traffic for your website, this is a very true statement. This is why I decided to decipher Google analytics for WordPress via a stats dashboard. Google analytics is a great platform for seeing exactly what is going on with your…
As I have discussed in the past, your main marketing goal is to gain names and emails on a list for future marketing. Typically, we do this with pop ups on a website or “in-line” links on the sidebars. The big problem is we need a different pop up on each post. Think about it.…
A big difference between a well performing blog and one that does not produce is user engagement. Google analytics [you are using this, right?] has the ability to measure reader engagement with depth scrolling. English please? Depth scrolling is simply how far down a page the user scrolls before they exit out. In theory, the…
Nearly 75 percent of people use their smartphones or mobiles to stay in touch with the world. It is absolutely CRITICAL that your website or blog create a good experience for them. We must make popups mobile friendly. This is also called “mobile responsive” in the industry geek talk. It simply means that the popup…
The best kept secret in email marketing is segmenting your email list. Not all customers and prospects are equal. They come from different places in life. So, do not lump them all together. The best autoresponder email systems are able to accept email subscribers form different forms and pages into the same list. This is…
How annoying is it for a “Pop Up” to trigger EVERY time you navigate on a website? Click an offer button, get a Pop Up. Click on directions to a store, get a Pop Up. This is a really good way to annoy your prospects and customers. So, I thought I would give you some…