Content creation is one of the best ways to attract organic traffic. Unique, well thought out words will server your customers well.
When we start with content creation, we make sure the value of keywords is high. What are you offering? What area or location do you serve? You get the picture.
Not all content is created equal. Incorrect spelling or grammar can stop your content before it gets started.
Customers will actually degrade your reputation if the content is obviously designed to attract computer bots versus real people.
We recommend creating content on a regular basis. At least once a week. 3 times a week is better.
Do you have an intern or part time person that is well versed in writing? Give it to them. The more the better. The better the best.
The BEST way to drive new prospects into your business is to create content. Well thought out BENEFITS of what you sell or manage makes the best content for your message. This is the “C” in our A-Z local business owner postings. People buy products and services that solve a problem. The more pain a…
Chimney cleaning near me search in Knoxville TN, turns up one of our SEO clients, Clear Chimney. These folks provide chimney sweeping in east Tennessee. This is a very competitive keyword in the chimney services business. By using trusted and time tested methods, we are able to boost their rankings from over 100+ to the…
A Clear Chimney post added is a great article “Real gas fireplace logs” on their site. The posting is using the newest version of Yoast SEO. We often tell our clients that SEO matters a lot. Yoast SEO is taking it to the next level for us. Proper linking, images, headlines and content are the…
Sometimes we must take a step back from our business and help others. I searched Chimney sweep Knoxville for vendors. Clear Chimney near Knoxville TN just did a great job on our new house. As it started to get cold, we needed the wood-burning stove to work. I found Tyler Huff and his wife Mackenzie.…
Did you know that Google tells you the health and effectiveness of every page of your website? Let me explain. Here is a Google Search Console review. Love them or hate them, Google dominates the search engine sites. Fortunately, what is good for Google is also good for the other search engines on the web.…
How many times have you been alerted you have comments on your WordPress blog or website? Only to find out they are complete spam posts. Here is my Cleantalk anti-spam WordPress plugin review. Our goal to create a blog or website is to get the message out about our business, group or organization. Comments, like…
What is the best website for blogs? I see this question in many groups and my client base. For cost [Free] and ranking in the search engines, I always recommend WordPress. There are 2 versions of WordPress. The one I prefer is a self-hosted installation of WordPress. This means the blog software is installed on…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming to you. When you check your phone for messages, scores of new clients are requesting information. You smile. Your heart rates jumps from the rush. How does this happen? You set up a marketing campaign where customers buy on…
For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
It is not good enough. The ad is not quite yet ready. There are so many moving parts to this marketing. The filters are not set up yet. These are simply excuses and stall tactics for how not to over complicate your marketing. When starting or expanding your marketing campaign, you MUST know when good…
The best way to drive new customers into your local business is make offers your customers can not resist. Think about the businesses you interact with on a regular basis. The successful companies will provide over the top offers that seem amazing at the time. The key is to provide real value instead of fake…
What “pain points” are your customers and prospects seeking to fix? Ignore pain points at your OWN PERIL. The majority of folks searching and responding to ads or offers on the internet are looking for relief of some type of pain. It does not have to be physical pain. The pain of “saving time” doing…
Doing the same thing and expecting different results. This is the definition of insanity. We all suffer from this so I wanted to make this the “D” in our A-Z local business training. Ok, raise your hands if you mainly rely on the newspaper, yellow pages, billboards or direct mail to market your business. These…