Keep your customers informed automatically when you update your blog. Your WordPress blog can broadcast your latest content to your Aweber list in real time. Face it, there seems like there is never enough time in the day to run our businesses, market for new customers and take very good care of our existing ones.…
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You can not manage it if you can not measure it. In the world of traffic for your website, this is a very true statement. This is why I decided to decipher Google analytics for WordPress via a stats dashboard. Google analytics is a great platform for seeing exactly what is going on with your…
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As I have discussed in the past, your main marketing goal is to gain names and emails on a list for future marketing. Typically, we do this with pop ups on a website or “in-line” links on the sidebars. The big problem is we need a different pop up on each post. Think about it.…
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A big difference between a well performing blog and one that does not produce is user engagement. Google analytics [you are using this, right?] has the ability to measure reader engagement with depth scrolling. English please? Depth scrolling is simply how far down a page the user scrolls before they exit out. In theory, the…
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Nearly 75 percent of people use their smartphones or mobiles to stay in touch with the world. It is absolutely CRITICAL that your website or blog create a good experience for them. We must make popups mobile friendly. This is also called “mobile responsive” in the industry geek talk. It simply means that the popup…
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The best kept secret in email marketing is segmenting your email list. Not all customers and prospects are equal. They come from different places in life. So, do not lump them all together. The best autoresponder email systems are able to accept email subscribers form different forms and pages into the same list. This is…
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How annoying is it for a “Pop Up” to trigger EVERY time you navigate on a website? Click an offer button, get a Pop Up. Click on directions to a store, get a Pop Up. This is a really good way to annoy your prospects and customers. So, I thought I would give you some…
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No matter what others tell you, Email is still one of the best ways to engage your customers or prospects. So, we should discuss what to write in your emails. After someone joins your list, you will send out an introductory email telling them thank you. Also, you will tell them who you are and…
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For years, I thought that advertising on Facebook™ and other social media platforms were the best use of my marketing budget. (That is why I want to put into your hands The A-Z definitive guide.) Well.. I was wrong 😂 So, I want to make it right with a gift to you below. These platforms…
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You can not manage it if you can not measure it. The best factoid ever related to marketing. So how do we measure the performance of our ads? To answer that I ask the question – what is a marketing pixel? The pixel is simply a tiny (1×1) portion on a screen that someone views.…
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One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
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Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
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First, I know Xtra is not the right spelling for extra. Don’t start bashing me as an ignorant hillbilly or such 🙂 This is part of my A – Z marketing series for local businesses. I need a X. So, Xtra works. Plus it is my blog, right? LOL So, I wanted to post an…
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Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
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The details are in the data. If you are not testing many different variables in your marketing, you will pay too much. Various testing determines ad winners. An advertisement geared to baby boomers will not perform as well to the millennial ages. College graduates will click on links that high school graduates will not. The…
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You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
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12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
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Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming to you. When you check your phone for messages, scores of new clients are requesting information. You smile. Your heart rates jumps from the rush. How does this happen? You set up a marketing campaign where customers buy on…
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Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
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Do you have shiny object syndrome? You know, jumping from one new cool way to market to another new cool way to market over and over. I am here to tell you to question shiny objects in your marketing. We remember the original search engine optimization (SEO) opportunities. Building “link farms” of very little content…
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