Prospect leads are different from customers. Prospects have not had a transaction with you.
They probably are just forming an opinion about your business. They should treated differently than customers.
By segmenting your email lists between prospects and customers, you can talk to them in a different manner.
Talk to your prospect leads in an inviting way. Give them reasons to come meet you. Invite them to open houses.
They should meet your staff. No pressure here, though. Listen to their needs. There is a reason God gave us 2 ears and 1 mouth, right?
Once you know their needs, fears and desires, you are able to serve them much better.
When the time comes that they purchase from you, move them over to the customer email list and delete them from the prospects list.
Mission accomplished.
Designing your first email in AWeber is incredibly simple for local businesses, even without tech skills. The platform offers user-friendly tools to get started quickly and effectively. First, AWeber provides a free plan, so you can experiment without financial risk. This accessibility is perfect for small businesses testing email marketing for the first time. Moreover,…
Struggling to Attract and Keep Local Customers? Simple Email Marketing Can Help! Welcome to Magnetic Customers. Hi, I’m Keith Crovatt, a local business advocate passionate about helping you succeed. I understand the frustration of navigating complex marketing tools as a small business owner. For years, I’ve tested and refined email marketing systems to make them…
There is a reason God gave us 2 ears and 1 mouth. We can’t help every customer solve a problem if we don’t listen. This is our “H” in the A-Z local business marketing strategy. How frustrating is it to go into a business and not get your problem solved? Too often, what a customer…
The absolute best way to capture new customers is from another non-competing business that shares or sells you leads. This article will explain how to buy and borrow leads and what to avoid in the process. Every business needs new customers to replace some that drop away from moves or deaths or competition. The challenge…
Tired of marketing gurus, experts and trolls stalking your Facebook groups and email? This was a post I ran on Facebook. I thought it would be fun to post it here, too. Remember, I do not pounce on you! Did you hear about that new ad agency marketer that made it big in just a…
As I have discussed in the past, your main marketing goal is to gain names and emails on a list for future marketing. Typically, we do this with pop ups on a website or “in-line” links on the sidebars. The big problem is we need a different pop up on each post. Think about it.…
Nearly 75 percent of people use their smartphones or mobiles to stay in touch with the world. It is absolutely CRITICAL that your website or blog create a good experience for them. We must make popups mobile friendly. This is also called “mobile responsive” in the industry geek talk. It simply means that the popup…
The best kept secret in email marketing is segmenting your email list. Not all customers and prospects are equal. They come from different places in life. So, do not lump them all together. The best autoresponder email systems are able to accept email subscribers form different forms and pages into the same list. This is…
No matter what others tell you, Email is still one of the best ways to engage your customers or prospects. So, we should discuss what to write in your emails. After someone joins your list, you will send out an introductory email telling them thank you. Also, you will tell them who you are and…
One of the biggest assets a business owns is frequently ignored. When asked about an email list of prospects, buyers and rabid fans, so often we hear the list is not maintained very well. Zero in on your list to grow your business. This is gold. Segmenting your list is as important, if not more…
Marketing and advertising’s only purpose is how to get a customer to yes. Most businesses are not big enough to justify “brand” marketing. Like the large soda companies putting up a billboard with simply their name. I have always preached, you can not sell it if you can not measure it. What does that mean?…
Boosting a Facebook post (never do this by the way) and hoping it works is not marketing. It is guessing. Wish or hope are not action plans. A well thought out marketing plan is invaluable to your business (local or online). You might as well roll a set of dice and pick from a list…
You may have the best location. Your inventory is the top of line in most categories. The staff in your store are all experts in many ways. Do not sabotage your business from the start. Underestimate marketing at your own peril. Getting the word out about your offers, events and specials are critical to success…
12 months in a year. Many events in a month. Time your marketing for seasonal events to capture potential customers. The calendar is our best friend as a marketer in business. Local business owners are able to drive customers into their brick and mortar stores with holiday specials. Online merchants can take advantage of these…
Imagine sitting out on your deck or boat or vacation spot and knowing customers are coming to you. When you check your phone for messages, scores of new clients are requesting information. You smile. Your heart rates jumps from the rush. How does this happen? You set up a marketing campaign where customers buy on…
Do you notice when you are kicking back and surfing Facebook or other websites that an ad keeps following you? When you clicked on a website or checked out an offer a small piece of code was entered on your device. This is a retargeting (re-targeting) pixel. Retargeting simply means follow up. Unfortunately, this practice…
Do you have shiny object syndrome? You know, jumping from one new cool way to market to another new cool way to market over and over. I am here to tell you to question shiny objects in your marketing. We remember the original search engine optimization (SEO) opportunities. Building “link farms” of very little content…
For you readers that have kids, I am told anything Harry Potter, Pomsies or Fingerlings are the rage. Why do I care? Fear of pain or losing out drives actions. Actions as in sales and traffic to local business owners. Think about the last time you really wanted to purchase a product or had a…
The best way to drive new customers into your local business is make offers your customers can not resist. Think about the businesses you interact with on a regular basis. The successful companies will provide over the top offers that seem amazing at the time. The key is to provide real value instead of fake…
When you are advertising and marketing your business, you will discover that data matters. What do I mean by data? How the right data scraped from your advertising will make a HUGE difference in your cost. Therefore, learn your data to reduce your costs. This is the “L” part of our A-Z local business owner…